Hey! I'm Chris the founder of Urban Beard and here's my story. In the summer of 2013 I grew my first ever beard after noticing an uptrend in bearded dudes around Toronto. The first time I ever tried to give my beard a good clean was after a long days work of physical labour. I used whatever we had lying around the bathroom at the time, which was a generic hair shampoo and conditioner. I remember getting out of the shower afterwards and almost immediately my beard felt dehydrated and wiry, like the moisture had been sapped right out of it! I thought to myself, "this cannot be good for your beard."