Kawaii Unicorn started because of a problem.
Back in 2019, Jess spent weeks looking for unicorn stuff online. Not cheap carnival prizes. Not plastic toys that fall apart after a week. Actual nice things. Jewelry you'd want to wear. Plush toys that feel good to hold. Hoodies your kid would pick over everything else in the closet.
That search didn't go well. Everything was either overpriced or looked terrible. Most stores just dumped thousands of random products on a page and called it a day.