In 2015, I fell asleep at the wheel while driving on Connecticut’s Merritt Parkway. I was heading straight for the woods at high speed when I suddenly woke up and slammed on the brakes—narrowly avoiding a serious accident. After that terrifying moment, I tried product after product to fight off low energy and drowsiness. But nothing worked.
So, I began researching the science of alertness and energy myself. That journey led to the creation of Jesse’s WakeUP! Bar—a rice crisp snack with 350mg of plant-based caffeine, designed for one purpose: to help you WakeUP! Anytime. Anywhere.
Later, we introduced Jesse’s WakeUP! Bites, a convenient, on-the-go option with 175mg of plant-based caffeine. Same great formula, just in a smaller size—perfect when you need a powerful boost without the bulk.